What is a lookbook?

A lookbook is a collection of photographs showcasing a designer's or brand's latest clothing line or collection. Lookbooks are often used by fashion brands, retailers, and designers to showcase their products and help customers visualize how the clothing pieces can be styled and worn together.

Lookbooks are usually created in a visually appealing and cohesive manner, with each page featuring one or more outfits styled on models or mannequins. The photographs are often accompanied by descriptions of the clothing items, including details such as fabric composition, sizing information, and price.

Lookbooks can be distributed in print form, such as in magazines or catalogs, or online through a brand's website or social media channels. They are a popular marketing tool for fashion brands to generate excitement and interest in their new collections and drive sales.